{"id":6088,"date":"2021-05-06T11:03:15","date_gmt":"2021-05-06T11:03:15","guid":{"rendered":"https:\/\/interreg-core.eu\/transformacion-digital-lauren-sie\/"},"modified":"2021-05-10T09:30:56","modified_gmt":"2021-05-10T09:30:56","slug":"transformacion-digital-lauren-sie","status":"publish","type":"post","link":"https:\/\/interreg-core.eu\/fr\/transformacion-digital-lauren-sie\/","title":{"rendered":"\u00ab\u00a0La transformation digitale\u00a0\u00bb &#8211;  Lauren Si\u00e9"},"content":{"rendered":"<p style=\"font-weight: 400;\">\u00abLa transformation digitale\u00bb: tout le monde n\u2019a que cette expression \u00e0 la bouche ! C\u2019est pr\u00e9sent\u00e9 comme une passage oblig\u00e9, une question de survie. Alors cette expression est mise \u00e0 toute les sauces : on dirait une \u00ab potion magique \u00bb. D\u2019autant plus magique que bien des anglicismes -syst\u00e9matiquement utilis\u00e9s tels que growth hacking, inbound marketing, search engine optimization, omni channels- apparaissent comme \u00e9sot\u00e9riques pour tous les b\u00e9otiens n\u00e9s en dehors de la Silicon Valley. Cela devient encore plus compliqu\u00e9 lorsqu\u2019il s\u2019agit de choisir les solutions technologiques et les fournisseurs pour prendre ce virage. Dans notre vie priv\u00e9e, lorsqu\u2019il s\u2019agit d\u2019acheter un t\u00e9l\u00e9phone portable ou une voiture, on ne compte plus les journaux, webzines, blogs, avis qui se disputent notre attention \u00e0 coup d\u2019essai, de comparatifs et autres retours d\u2019exp\u00e9rience. Or lorsque l\u2019on est un commer\u00e7ant ind\u00e9pendant cherchant une solution digitale, qui vous aide \u00e0 savoir si c\u2019est facile d\u2019installation, si cela simplifie vraiment la vie, si c\u2019est rentable \u2026 bref \u00e0 savoir si \u00e7\u00e0 marche ? Alors, le plus souvent, faute de pouvoir choisir en toute connaissance de cause, les solutions gratuites propos\u00e9es par les Googgle, Facebook et compagnie deviennent un choix par d\u00e9faut \u2026 dominant ! Cela n\u2019est pas sans poser des probl\u00e8mes si cela engendre une d\u00e9pendance sur le long terme : n\u2018oublions jamais que si le produit est gratuit, cela veut dire que le produit c\u2019est vous. Point de volont\u00e9 de clouer au pilori le gratuit, le gratuit c\u2019est g\u00e9nial \u2026 quand cela ne cr\u00e9\u00e9e pas une d\u00e9pendance \u00e9conomique.<\/p>\n<p style=\"font-weight: 400;\">Faut-il accepter cet \u00e9tat de fait sans rien faire ou ne rien dire\u00a0? Cela n\u2019est pas dans la nature des \u00ab\u00a0ind\u00e9pendants\u00a0\u00bb que vous \u00eates. Comme bien souvent dans la vie, dans ce cas, la solution est \u00ab\u00a0en nous\u00a0\u00bb. Ou plut\u00f4t devrions-nous dire \u00ab\u00a0entre nous\u00a0\u00bb\u00a0! Ceci est votre espace d\u2019\u00e9change, votre communaut\u00e9. Rien de mieux que de savoir comment font les autres, ceux qui vivent la m\u00eame chose que soi au quotidien. A condition toutefois qu\u2019il ne soit pas en concurrence\u00a0! Dans ce projet transpyr\u00e9n\u00e9en, vous serez d\u2019une certaine mani\u00e8re identiques, diff\u00e9rents et non concurrents.<\/p>\n<p style=\"font-weight: 400;\">Pour vous permettre d\u2019\u00e9changer, il faut d\u2019abord un syst\u00e8me de traduction. Vous trouverez tous les \u00e9l\u00e9ments dans les deux langues.<\/p>\n<p style=\"font-weight: 400;\">Pour vous permettre d\u2019\u00e9changer, nous s\u00e9lectionnerons pour vous quelques articles sur la transformation digitale. Mais nous ne vous inonderons pas d\u2019information. Avant la lecture de chaque article, nous vous indiquerons ce que vous y trouverez, \u00e0 qui s\u2019adresse le contenu, le temps de lecture. Vous pourrez commenter, compl\u00e9ter et d\u00e9battre si cela vous int\u00e9resse.<\/p>\n<p style=\"font-weight: 400;\">Enfin le forum vous permettra de cr\u00e9er les sujets qui sont importants pour vous\u00a0: pas important pour les fournisseurs, les clients ou le gouvernement, important POUR VOUS\u00a0!!! Et la solution viendra par vous, par l\u2019\u00e9change. Vous pourrez \u00e9galement t\u00e9moigner, partager votre exp\u00e9rience et vos bons tuyaux.<\/p>\n<p style=\"font-weight: 400;\">Parce que personne ne sait mieux ce que vit un commer\u00e7ant qu\u2019un autre commer\u00e7ant.<\/p>\n<p style=\"font-weight: 400;\">A tr\u00e8s bient\u00f4t, nous l\u2019esp\u00e9rons.<\/p>\n<p>Toute l\u2019\u00e9quipe du projet CORE<\/p>\n<h4><strong>Laurent Si\u00e9<\/strong><\/h4>\n<p><strong><em>Performance, Knowledge, Innovation Management<\/em><\/strong><br \/>\n<em>Professor<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00abLa transformation digitale\u00bb: tout le monde n\u2019a que cette expression \u00e0 la bouche ! C\u2019est pr\u00e9sent\u00e9 comme une passage oblig\u00e9, une question de survie. Alors cette expression est mise \u00e0 [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":6084,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[54,119],"tags":[],"class_list":["post-6088","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-core-fr","category-tribuna-fr"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>&quot;La transformation digitale&quot; - Lauren Si\u00e9 - Interreg | Core<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/interreg-core.eu\/fr\/transformacion-digital-lauren-sie\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"&quot;La transformation digitale&quot; - Lauren Si\u00e9 - Interreg | Core\" \/>\n<meta property=\"og:description\" content=\"\u00abLa transformation digitale\u00bb: tout le monde n\u2019a que cette expression \u00e0 la bouche ! 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Alors cette expression est mise \u00e0 [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/interreg-core.eu\/fr\/transformacion-digital-lauren-sie\/\" \/>\n<meta property=\"og:site_name\" content=\"Interreg | Core\" \/>\n<meta property=\"article:published_time\" content=\"2021-05-06T11:03:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-05-10T09:30:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/interreg-core.eu\/wp-content\/uploads\/2021\/05\/compra-online.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1766\" \/>\n\t<meta property=\"og:image:height\" content=\"1179\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"arodrigo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"arodrigo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/interreg-core.eu\/fr\/transformacion-digital-lauren-sie\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/interreg-core.eu\/fr\/transformacion-digital-lauren-sie\/\"},\"author\":{\"name\":\"arodrigo\",\"@id\":\"https:\/\/interreg-core.eu\/fr\/#\/schema\/person\/56da67ec200144625fb464edb0acaf21\"},\"headline\":\"\u00ab\u00a0La transformation digitale\u00a0\u00bb &#8211; 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