{"id":6051,"date":"2021-04-27T07:00:41","date_gmt":"2021-04-27T07:00:41","guid":{"rendered":"https:\/\/interreg-core.eu\/?p=6051"},"modified":"2021-04-29T11:06:14","modified_gmt":"2021-04-29T11:06:14","slug":"olivier-arsac-mairie-de-toulouse-la-regle-dor-de-toute-entreprise-est-son-pouvoir-dadaptation","status":"publish","type":"post","link":"https:\/\/interreg-core.eu\/fr\/olivier-arsac-mairie-de-toulouse-la-regle-dor-de-toute-entreprise-est-son-pouvoir-dadaptation\/","title":{"rendered":"Olivier Arsac (Mairie de Toulouse): \u201cLa r\u00e8gle d\u2019or de toute entreprise est son pouvoir d\u2019adaptation\u201d"},"content":{"rendered":"<p>L\u2019Adjoint au Maire, charg\u00e9 de la vie \u00e9conomique, de l\u2019emploi, du commerce et de l\u2019artisanat de la Mairie de Toulouse, Olivier Arsac, soutient la participation de sa collectivit\u00e9 dans le projet CORE. \u201cC\u2019est un \u00e9change europ\u00e9en entre plusieurs villes et il est toujours int\u00e9ressant de pouvoir partager des bonnes pratiques, des exp\u00e9riences et de la connaissance\u201d, dit-il. De plus, Olivier Arsac explique le travail que la Mairie m\u00e8ne avec une F\u00e9d\u00e9ration \u201cqui compte 1.500 commer\u00e7ants de Toulouse rassembl\u00e9s au sein de 33 associations\u201d. Ensemble nous avons, entre autres, d\u00e9velopp\u00e9 une application pour augmenter la visibilit\u00e9 et les ventes de leurs commerces, ainsi qu\u2019un programme d\u2019accompagnement pour que chacun des commer\u00e7ants puisse cr\u00e9er sa page web ou charger ses produits et services sur le marketplace \u201cTout Toulouse Shopping\u201d. \u201cLes commer\u00e7ants sont toujours tr\u00e8s occup\u00e9s et, parfois, ils oublient cette nouvelle dimension qu\u2019ils doivent assumer. C\u2019est aussi pour cela que nous participons \u00e0 CORE, pour les accompagner et les aider \u00e0 \u00eatre plus comp\u00e9titifs dans la nouvelle \u00e9conomie num\u00e9rique\u201d, affirme-t-il. Dans ce sens, il remarque que la COVID a fait augmenter le niveau de conscience des commer\u00e7ants et, sans doute, a acc\u00e9l\u00e9r\u00e9 le processus de transformation num\u00e9rique. Par exemple, il parle des restaurateurs. \u201cAvant la crise, tr\u00e8s peu faisaient du \u2018click &amp; collect\u2019, maintenant plus de la moiti\u00e9 offrent ce service\u201d. Avec tous ces changements, Olivier Arsac affirme que \u201cpour toute entreprise, la r\u00e8gle d\u2019or est son pouvoir d\u2019adaptation\u201d. D\u2019o\u00f9 son dernier conseil : \u201cIl faut \u00eatre pr\u00e9sent dans le num\u00e9rique car dans le cas contraire nous envoyons une image n\u00e9gative. De plus, m\u00eame si pour le petit commerce la vente en ligne est encore minoritaire, elle devient de plus en plus importante, et encore davantage en ce temps de crise\u201d.<\/p>\n<p><iframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/wKMI6L3Bxck\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019Adjoint au Maire, charg\u00e9 de la vie \u00e9conomique, de l\u2019emploi, du commerce et de l\u2019artisanat de la Mairie de Toulouse, Olivier Arsac, soutient la participation de sa collectivit\u00e9 dans le [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":6063,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46],"tags":[],"class_list":["post-6051","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-core-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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