{"id":5759,"date":"2020-12-17T11:37:54","date_gmt":"2020-12-17T11:37:54","guid":{"rendered":"https:\/\/interreg-core.eu\/rodolfo-pangua-tenemos-comercios-bicentenarios-que-estan-haciendo-muy-bien-su-transformacion-digital\/"},"modified":"2020-12-18T20:12:17","modified_gmt":"2020-12-18T20:12:17","slug":"rodolfo-pangua-tenemos-comercios-bicentenarios-que-estan-haciendo-muy-bien-su-transformacion-digital","status":"publish","type":"post","link":"https:\/\/interreg-core.eu\/fr\/rodolfo-pangua-tenemos-comercios-bicentenarios-que-estan-haciendo-muy-bien-su-transformacion-digital\/","title":{"rendered":"Rodolfo Pangua: \u201cNous avons des commerces bicentenaires qui sont en train de r\u00e9ussir leur transformation num\u00e9rique\u201d"},"content":{"rendered":"<p><iframe src=\"https:\/\/www.youtube.com\/embed\/hTxJGqxhYJs\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><br \/>\nLe g\u00e9rant du Centre Commercial Ouvert de Teruel, Rodolfo Pangua, nous a expliqu\u00e9 que la num\u00e9risation est l\u2019un des axes strat\u00e9giques de son association, comme le prouvent les divers projets auxquels elle participe. Certains de longue date, comme le Market Place que l\u2019association a mis en place en 2005 et dont elle va bient\u00f4t pr\u00e9senter une nouvelle version. Ou un syst\u00e8me innovant de bons. \u201cC\u2019est un projet qui \u00e9tait clair avant la pand\u00e9mie, en mars et qui, actuellement, est totalement d\u00e9mat\u00e9rialis\u00e9\u201d, nous a-t\u2019il dit.<\/p>\n<p>Mais parmi toutes ces initiatives, Pangua a choisi le projet de fid\u00e9lisation au travers de remises, initi\u00e9 en 2009. \u201cIl s\u2019agit d\u2019une action d\u2019\u00e9conomie collaborative qui marche tr\u00e8s bien car nous parlons de 7,5 millions d\u2019euros pour 20.800 clients sur une population totale de 35.000 personnes, habitants de Teruel\u201d.<\/p>\n<p>L\u2019irruption du coronavirus a acc\u00e9l\u00e9r\u00e9 cet axe de travail, et nous commen\u00e7ons \u00e0 en r\u00e9colter les fruits. \u201cNous avons plusieurs commerces bicentenaires qui sont en train de r\u00e9ussir leur transformation num\u00e9rique\u201d, nous a dit Rodolfo Pangua. C\u2019est pour cela que, quand ils ont entendu parler du projet CORE, ils ont fonc\u00e9.\u00a0 \u201cD\u00e8s le d\u00e9part, nous avons \u00e9t\u00e9 attir\u00e9s par cette dimension, comme si nous \u00e9tions des compagnons de voyage\u00a0\u00bb, a conclu le g\u00e9rant du Centre Commercial Ouvert de Teruel. Un projet dont il souligne la mission d\u2019accompagnement et d\u2019aide dont peuvent b\u00e9n\u00e9ficier ses associ\u00e9s pour savoir o\u00f9 ils en sont et quels pas faut-il encore faire pour aller vers la num\u00e9risation.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le g\u00e9rant du Centre Commercial Ouvert de Teruel, Rodolfo Pangua, nous a expliqu\u00e9 que la num\u00e9risation est l\u2019un des axes strat\u00e9giques de son association, comme le prouvent les divers projets [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":5763,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[54],"tags":[],"class_list":["post-5759","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-core-fr"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Rodolfo Pangua: \u201cNous avons des commerces bicentenaires qui sont en train de r\u00e9ussir leur transformation num\u00e9rique\u201d - Interreg | Core<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/interreg-core.eu\/fr\/rodolfo-pangua-tenemos-comercios-bicentenarios-que-estan-haciendo-muy-bien-su-transformacion-digital\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rodolfo Pangua: \u201cNous avons des commerces bicentenaires qui sont en train de r\u00e9ussir leur transformation num\u00e9rique\u201d - Interreg | Core\" \/>\n<meta property=\"og:description\" content=\"Le g\u00e9rant du Centre Commercial Ouvert de Teruel, Rodolfo Pangua, nous a expliqu\u00e9 que la num\u00e9risation est l\u2019un des axes strat\u00e9giques de son association, comme le prouvent les divers projets [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/interreg-core.eu\/fr\/rodolfo-pangua-tenemos-comercios-bicentenarios-que-estan-haciendo-muy-bien-su-transformacion-digital\/\" \/>\n<meta property=\"og:site_name\" content=\"Interreg | Core\" \/>\n<meta property=\"article:published_time\" content=\"2020-12-17T11:37:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-12-18T20:12:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/interreg-core.eu\/wp-content\/uploads\/2020\/12\/rodolfo-pangua.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"arodrigo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"arodrigo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/interreg-core.eu\/fr\/rodolfo-pangua-tenemos-comercios-bicentenarios-que-estan-haciendo-muy-bien-su-transformacion-digital\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/interreg-core.eu\/fr\/rodolfo-pangua-tenemos-comercios-bicentenarios-que-estan-haciendo-muy-bien-su-transformacion-digital\/\"},\"author\":{\"name\":\"arodrigo\",\"@id\":\"https:\/\/interreg-core.eu\/fr\/#\/schema\/person\/56da67ec200144625fb464edb0acaf21\"},\"headline\":\"Rodolfo Pangua: \u201cNous avons des commerces bicentenaires qui sont en train de r\u00e9ussir leur transformation num\u00e9rique\u201d\",\"datePublished\":\"2020-12-17T11:37:54+00:00\",\"dateModified\":\"2020-12-18T20:12:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/interreg-core.eu\/fr\/rodolfo-pangua-tenemos-comercios-bicentenarios-que-estan-haciendo-muy-bien-su-transformacion-digital\/\"},\"wordCount\":293,\"image\":{\"@id\":\"https:\/\/interreg-core.eu\/fr\/rodolfo-pangua-tenemos-comercios-bicentenarios-que-estan-haciendo-muy-bien-su-transformacion-digital\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/interreg-core.eu\/wp-content\/uploads\/2020\/12\/rodolfo-pangua.jpg\",\"articleSection\":[\"CORE\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/interreg-core.eu\/fr\/rodolfo-pangua-tenemos-comercios-bicentenarios-que-estan-haciendo-muy-bien-su-transformacion-digital\/\",\"url\":\"https:\/\/interreg-core.eu\/fr\/rodolfo-pangua-tenemos-comercios-bicentenarios-que-estan-haciendo-muy-bien-su-transformacion-digital\/\",\"name\":\"Rodolfo Pangua: \u201cNous avons des commerces bicentenaires qui sont en train de r\u00e9ussir leur transformation num\u00e9rique\u201d - 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