{"id":5753,"date":"2020-12-16T11:28:19","date_gmt":"2020-12-16T11:28:19","guid":{"rendered":"https:\/\/interreg-core.eu\/luis-de-santos-grupo-garza-la-venta-por-whatsapp-me-esta-funcionando-muy-bien\/"},"modified":"2020-12-18T20:06:36","modified_gmt":"2020-12-18T20:06:36","slug":"luis-de-santos-grupo-garza-la-venta-por-whatsapp-me-esta-funcionando-muy-bien","status":"publish","type":"post","link":"https:\/\/interreg-core.eu\/fr\/luis-de-santos-grupo-garza-la-venta-por-whatsapp-me-esta-funcionando-muy-bien\/","title":{"rendered":"Luis de Santos (Groupe Garza): \u201cLa vente sur WhatsApp marche tr\u00e8s bien\u201d"},"content":{"rendered":"<p><iframe src=\"https:\/\/www.youtube.com\/embed\/xUiCl5WNIe8\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><br \/>\nDepuis 35 ans, il d\u00e9tient un commerce familial \u00e0 Teruel. N\u00e9anmoins, Luis de Santos, g\u00e9rant du Groupe Garza, reconnait essayer d\u2019apprendre tous les jours de nouvelles choses. \u201cSi quelqu\u2019un, comme c\u2019est le cas pour le projet CORE, nous montre des nouveaux outils d\u2019un monde aussi changeant que le num\u00e9rique, c\u2019est tr\u00e8s bon \u00e0 prendre \u201d, affirme-t-il. Dans son cas, de plus, ce processus de num\u00e9risation n\u2019est pas nouveau car, depuis 1998, l\u2019entreprise s\u2019est lanc\u00e9e dans la vente directe, la gestion client\u2026 Depuis, elle tire le meilleur profit du peu de ressources disponibles. La derni\u00e8re trouvaille\u00a0: profiter au maximum des r\u00e9seaux sociaux. \u201cFacebook, par exemple, est tr\u00e8s utile pour se connecter avec les habitants de notre ville \u201d.<\/p>\n<p>Et au milieu de cela, voil\u00e0 qu\u2019arrive une pand\u00e9mie provoqu\u00e9e par le coronavirus et un confinement. \u201cNous avons d\u00fb nous activer \u00e9norm\u00e9ment. Dans notre cas, la vente sur WhatsApp marche tr\u00e8s bien\u201d, dit-il. De plus, gr\u00e2ce \u00e0 tout ce travail, \u201cma vitrine n\u2019est plus physique ni sur la rue. La num\u00e9risation m\u2019a permis d\u2019\u00e9largir fortement les \u00e9changes avec mes clients\u201d. Et ainsi, une fois ces petits changements maitris\u00e9s, Luis de Santos s\u2019est fix\u00e9 des nouveaux d\u00e9fis. \u201cPouvoir recueillir des donn\u00e9es de mes clients (nombre de visites, comment ils visitent ma page, quels sont leurs produits pr\u00e9f\u00e9r\u00e9s\u2026) m\u2019int\u00e9resse pour pouvoir en faire bon usage. C\u2019est ce que font les grandes enseignes, et si nous savions le faire aussi, cela nous aiderait beaucoup\u201d. Parce que, comme il l\u2018a tr\u00e8s bien expliqu\u00e9, \u201cnous luttons contre des g\u00e9ants, et ce chemin est indispensable\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Depuis 35 ans, il d\u00e9tient un commerce familial \u00e0 Teruel. N\u00e9anmoins, Luis de Santos, g\u00e9rant du Groupe Garza, reconnait essayer d\u2019apprendre tous les jours de nouvelles choses. \u201cSi quelqu\u2019un, comme [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":5769,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[54],"tags":[],"class_list":["post-5753","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-core-fr"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Luis de Santos (Groupe Garza): \u201cLa vente sur WhatsApp marche tr\u00e8s bien\u201d - Interreg | Core<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/interreg-core.eu\/fr\/luis-de-santos-grupo-garza-la-venta-por-whatsapp-me-esta-funcionando-muy-bien\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Luis de Santos (Groupe Garza): \u201cLa vente sur WhatsApp marche tr\u00e8s bien\u201d - Interreg | Core\" \/>\n<meta property=\"og:description\" content=\"Depuis 35 ans, il d\u00e9tient un commerce familial \u00e0 Teruel. 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