{"id":4615,"date":"2020-04-22T15:28:09","date_gmt":"2020-04-22T15:28:09","guid":{"rendered":"https:\/\/interreg-core.eu\/buenas-practicas\/"},"modified":"2020-08-31T06:41:30","modified_gmt":"2020-08-31T06:41:30","slug":"bonnes-pratiques-et-outils","status":"publish","type":"page","link":"https:\/\/interreg-core.eu\/fr\/bonnes-pratiques-et-outils\/","title":{"rendered":"Bonnes pratiques et outils"},"content":{"rendered":"<div class=\"flex_column av_one_full  flex_column_div av-zero-column-padding first  avia-builder-el-0  el_before_av_one_half  avia-builder-el-first  \" style='border-radius:0px; '><p><div  style='padding-bottom:10px; color:#003399;' class='av-special-heading av-special-heading-h1 custom-color-heading blockquote modern-quote  avia-builder-el-1  el_before_av_textblock  avia-builder-el-first  '><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >Bonnes pratiques<\/h1><div class='special-heading-border'><div class='special-heading-inner-border' style='border-color:#003399'><\/div><\/div><\/div><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '   itemprop=\"text\" ><p style=\"text-align: left;\">Les 15 bonnes pratiques de num\u00e9risation des commerces de d\u00e9tail<\/p>\n<p style=\"text-align: left;\"><strong>A noter : il n\u2019est pas obligatoire de cr\u00e9er un site e-commerce ou de vendre en ligne pour transformer digitalement son commerce ! <\/strong><\/p>\n<\/div><\/section><\/p><\/div>\n<div class=\"flex_column av_one_half  flex_column_div av-zero-column-padding first  avia-builder-el-3  el_after_av_one_full  el_before_av_one_half  column-top-margin\" style='border-radius:0px; '><div  class=\"togglecontainer   toggle_close_all  avia-builder-el-4  avia-builder-el-no-sibling \" >\n<section class=\"av_toggle_section\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\"  >    <div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Tout} \"  >        <p data-fake-id=\"#toggle-id-1\" class=\"toggler \"  itemprop=\"headline\"    role=\"tab\" tabindex=\"0\" aria-controls=\"toggle-id-1-container\">Se poser les bonnes questions quant \u00e0 sa strat\u00e9gie de communication et de distribution en ligne <span class=\"toggle_icon\" >        <span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p>        <div id=\"toggle-id-1-container\" class=\"toggle_wrap \"  >            <div class=\"toggle_content invers-color \"  itemprop=\"text\"   ><ul>\n<li>Quelles sont les sp\u00e9cificit\u00e9s de mon commerce\u00a0? Quelles sont les sp\u00e9cificit\u00e9s de mon secteur d\u2019activit\u00e9\u00a0?<\/li>\n<li>Comment donner la possibilit\u00e9 \u00e0 mes clients ou prospects de trouver facilement des informations sur mes produits ou services ?<\/li>\n<li>Comment mettre en avant mes avantages concurrentiels\u00a0?<\/li>\n<li>Quel budget puis-je allouer \u00e0 ma strat\u00e9gie en ligne\u00a0?<\/li>\n<li>Quel temps puis-je d\u00e9dier \u00e0 ma strat\u00e9gie en ligne\u00a0?<\/li>\n<li>De quels moyens (mat\u00e9riels, humains, financiers) dispose mon entreprise\u00a0?<\/li>\n<li>Comment conjuguer distribution offline et distribution online\u00a0?<\/li>\n<li>Quels objectifs puis-je me donner en termes de ventes, de pourcentage de chiffre d\u2019affaires r\u00e9alis\u00e9 en ligne par rapport au chiffre d\u2019affaires du commerce physique ?<\/li>\n<\/ul>\n            <\/div>        <\/div>    <\/div><\/section>\n<section class=\"av_toggle_section\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\"  >    <div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Tout} \"  >        <p data-fake-id=\"#toggle-id-2\" class=\"toggler \"  itemprop=\"headline\"    role=\"tab\" tabindex=\"0\" aria-controls=\"toggle-id-2-container\">Assurer une pr\u00e9sence et une visibilit\u00e9 en ligne pour son commerce<span class=\"toggle_icon\" >        <span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p>        <div id=\"toggle-id-2-container\" class=\"toggle_wrap \"  >            <div class=\"toggle_content invers-color \"  itemprop=\"text\"   ><ul>\n<li>Cr\u00e9er gratuitement une fiche Google My Business et y renseigner les informations de base sur son commerce (coordonn\u00e9es, horaires d\u2019ouverture, adresse mail de contact, photos, num\u00e9ro de t\u00e9l\u00e9phone, possibilit\u00e9 d\u2019avoir des avis de clients et d\u2019y r\u00e9pondre).<\/li>\n<li>\u00catre pr\u00e9sent sur les annuaires\u00a0: par exemple sur le site des Pages Jaunes <a href=\"https:\/\/www.solocal.com\/shop\/register\/igpj\">https:\/\/www.solocal.com\/shop\/register\/igpj<\/a><\/li>\n<li>\u00catre pr\u00e9sent sur les sites et applications de cartographie\u00a0: Google Maps, Waze.<\/li>\n<\/ul>\n            <\/div>        <\/div>    <\/div><\/section>\n<section class=\"av_toggle_section\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\"  >    <div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Tout} \"  >        <p data-fake-id=\"#toggle-id-3\" class=\"toggler \"  itemprop=\"headline\"    role=\"tab\" tabindex=\"0\" aria-controls=\"toggle-id-3-container\">Utilisez les r\u00e9seaux sociaux pour communiquer sur son activit\u00e9 et \u00e9changer avec les clients et prospects<span class=\"toggle_icon\" >        <span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p>        <div id=\"toggle-id-3-container\" class=\"toggle_wrap \"  >            <div class=\"toggle_content invers-color \"  itemprop=\"text\"   ><ul>\n<li>Il est important de d\u00e9terminer quels sont les r\u00e9seaux sociaux les plus pertinents et les plus utilis\u00e9s dans le secteur d\u2019activit\u00e9 du commer\u00e7ant.<\/li>\n<li>En fonction de son secteur d\u2019activit\u00e9 et du temps que l\u2019on peut y consacrer, cr\u00e9ation d\u2019un profil sur un ou plusieurs r\u00e9seaux sociaux (Facebook, Instagram, Twitter, Pinterest, LinkedIn, Tik Tok).<\/li>\n<li>Les r\u00e9seaux sociaux peuvent permettre d\u2019obtenir des informations et des retours pertinents de la part des clients gr\u00e2ce aux avis et commentaires.<\/li>\n<\/ul>\n            <\/div>        <\/div>    <\/div><\/section>\n<section class=\"av_toggle_section\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\"  >    <div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Tout} \"  >        <p data-fake-id=\"#toggle-id-4\" class=\"toggler \"  itemprop=\"headline\"    role=\"tab\" tabindex=\"0\" aria-controls=\"toggle-id-4-container\">Cr\u00e9er un site web pr\u00e9sentant l\u2019activit\u00e9 ainsi que les produits et les services propos\u00e9s par le commerce<span class=\"toggle_icon\" >        <span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p>        <div id=\"toggle-id-4-container\" class=\"toggle_wrap \"  >            <div class=\"toggle_content invers-color \"  itemprop=\"text\"   ><ul>\n<li>Cr\u00e9ation d\u2019un site vitrine, pr\u00e9sentant de mani\u00e8re claire son activit\u00e9 et son commerce.<\/li>\n<li>Des outils tels que WordPress, Wix, Squarespace ou Strikingly permettent de cr\u00e9er rapidement et facilement un site web, ou un site one page.<\/li>\n<\/ul>\n            <\/div>        <\/div>    <\/div><\/section>\n<section class=\"av_toggle_section\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\"  >    <div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Tout} \"  >        <p data-fake-id=\"#toggle-id-5\" class=\"toggler \"  itemprop=\"headline\"    role=\"tab\" tabindex=\"0\" aria-controls=\"toggle-id-5-container\">Vendre ses produits via les places de march\u00e9s\/marketplaces<span class=\"toggle_icon\" >        <span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p>        <div id=\"toggle-id-5-container\" class=\"toggle_wrap \"  >            <div class=\"toggle_content invers-color \"  itemprop=\"text\"   ><ul>\n<li>La pr\u00e9sence de ses produits sur une place de march\u00e9\/marketplace permet de vendre sur le march\u00e9 national ou international sans avoir \u00e0 cr\u00e9er un site e-commerce en propre, tout en b\u00e9n\u00e9ficiant de la l\u00e9gitimit\u00e9 et de la notori\u00e9t\u00e9 de la plateforme.<\/li>\n<li>La vente via des places de march\u00e9\/marketplaces grand public du type Amazon, eBay, la FNAC, Cdiscount ou eBay permet d\u2019acc\u00e9der plus facilement au client final tout en ma\u00eetrisant ses co\u00fbts.<\/li>\n<\/ul>\n            <\/div>        <\/div>    <\/div><\/section>\n<section class=\"av_toggle_section\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\"  >    <div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Tout} \"  >        <p data-fake-id=\"#toggle-id-6\" class=\"toggler \"  itemprop=\"headline\"    role=\"tab\" tabindex=\"0\" aria-controls=\"toggle-id-6-container\">Cr\u00e9er une site e-commerce <span class=\"toggle_icon\" >        <span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p>        <div id=\"toggle-id-6-container\" class=\"toggle_wrap \"  >            <div class=\"toggle_content invers-color \"  itemprop=\"text\"   ><ul>\n<li>Attention\u00a0: cr\u00e9er un site e-commerce n\u2019est pas une obligation et n\u2019est pas forc\u00e9ment pertinent pour tous les types de commerces\u00a0!<\/li>\n<li>Cr\u00e9er un site e-commerce peut permettre au commer\u00e7ant de gagner en visibilit\u00e9, de toucher une nouvelle client\u00e8le locale, nationale ou internationale, de vendre ses produits 24h\/24 et 7j\/7, de r\u00e9colter des donn\u00e9es sur ses clients permettant ainsi d\u2019optimiser le parcours client et d\u2019offrir une exp\u00e9rience de consommation am\u00e9lior\u00e9e.<\/li>\n<li>Plusieurs plateformes permettent la cr\u00e9ation d\u2019un site e-commerce sans comp\u00e9tences techniques particuli\u00e8res\u00a0: Shopify, Prestashop, WordPress, Woocommerce.<\/li>\n<\/ul>\n            <\/div>        <\/div>    <\/div><\/section>\n<section class=\"av_toggle_section\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\"  >    <div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Tout} \"  >        <p data-fake-id=\"#toggle-id-7\" class=\"toggler \"  itemprop=\"headline\"    role=\"tab\" tabindex=\"0\" aria-controls=\"toggle-id-7-container\">Utiliser des outils et plateformes num\u00e9riques facilitant la gestion au quotidien de votre entreprise <span class=\"toggle_icon\" >        <span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p>        <div id=\"toggle-id-7-container\" class=\"toggle_wrap \"  >            <div class=\"toggle_content invers-color \"  itemprop=\"text\"   ><ul>\n<li>De nombreux outils peuvent vous permettre d\u2019\u00eatre plus efficace dans votre travail de chef d\u2019entreprise et de r\u00e9aliser plus rapidement vos t\u00e2ches, voire de les automatiser\u00a0:\n<ul>\n<li>au niveau comptable<\/li>\n<li>au niveau des achats<\/li>\n<li>au niveau logistique<\/li>\n<\/ul>\n<\/li>\n<li>Aujourd\u2019hui, plusieurs terminaux point de vente (TPV) et logiciels de gestion (logiciels de gestion commerciale et ERP) disposent de fonctionnalit\u00e9s \u00e9tendues\u00a0permettant de fluidifier et d\u2019automatiser ces diff\u00e9rentes t\u00e2ches\u00a0: gestion des fichiers clients, gestion des stocks, gestion des ventes, gestion de la production etc.<\/li>\n<\/ul>\n            <\/div>        <\/div>    <\/div><\/section>\n<\/div><\/div>\n<div class=\"flex_column av_one_half  flex_column_div av-zero-column-padding   avia-builder-el-5  el_after_av_one_half  el_before_av_one_half  column-top-margin\" style='border-radius:0px; '><div  class='avia-image-container  av-styling-    avia-builder-el-6  avia-builder-el-no-sibling  avia-align-center '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  ><div class='avia-image-container-inner'><div class='avia-image-overlay-wrap'><img class='avia_image' src='https:\/\/interreg-core.eu\/wp-content\/uploads\/2020\/07\/comercio-digital.jpg' alt='' title='comercio-digital' height=\"367\" width=\"485\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div>\n<div class=\"flex_column av_one_half  flex_column_div av-zero-column-padding first  avia-builder-el-7  el_after_av_one_half  el_before_av_one_half  column-top-margin\" style='border-radius:0px; '><div  class='avia-image-container  av-styling-    avia-builder-el-8  avia-builder-el-no-sibling  avia-align-center '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  ><div class='avia-image-container-inner'><div class='avia-image-overlay-wrap'><img class='avia_image' src='https:\/\/interreg-core.eu\/wp-content\/uploads\/2020\/07\/tienda.jpg' alt='' title='tienda' height=\"362\" width=\"485\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div>\n<div class=\"flex_column av_one_half  flex_column_div av-zero-column-padding   avia-builder-el-9  el_after_av_one_half  el_before_av_one_full  column-top-margin\" style='border-radius:0px; '><div  class=\"togglecontainer   toggle_close_all  avia-builder-el-10  avia-builder-el-no-sibling \" >\n<section class=\"av_toggle_section\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\"  >    <div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Tout} \"  >        <p data-fake-id=\"#toggle-id-8\" class=\"toggler \"  itemprop=\"headline\"    role=\"tab\" tabindex=\"0\" aria-controls=\"toggle-id-8-container\">Fid\u00e9liser ses clients gr\u00e2ce aux outils digitaux<span class=\"toggle_icon\" >        <span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p>        <div id=\"toggle-id-8-container\" class=\"toggle_wrap \"  >            <div class=\"toggle_content invers-color \"  itemprop=\"text\"   ><ul>\n<li>Il est essentiel de constituer une base de donn\u00e9es clients que l\u2019on pourra activer tout au long de l\u2019ann\u00e9e, et de la maintenir \u00e0 jour.<\/li>\n<li>Au-del\u00e0 des outils classiques de fid\u00e9lisation (envoi de courriers, codes de promotion, cartes de fid\u00e9lit\u00e9, parrainage), les outils digitaux tels que le SMS, les emails, les newsletters, les blogs, les r\u00e9seaux sociaux sont \u00e9galement efficaces.<\/li>\n<li>Des outils de Gestion de la Relation Client\/CRM peuvent \u00eatre utilis\u00e9s\u00a0et combinent plusieurs outils de fid\u00e9lisation et d\u2019Inbound Marketing : HubSpot, Sellsy, Pipedrive par exemple.<\/li>\n<\/ul>\n            <\/div>        <\/div>    <\/div><\/section>\n<section class=\"av_toggle_section\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\"  >    <div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Tout} \"  >        <p data-fake-id=\"#toggle-id-9\" class=\"toggler \"  itemprop=\"headline\"    role=\"tab\" tabindex=\"0\" aria-controls=\"toggle-id-9-container\">Effectuer une veille et g\u00e9rer son e-r\u00e9putation<span class=\"toggle_icon\" >        <span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p>        <div id=\"toggle-id-9-container\" class=\"toggle_wrap \"  >            <div class=\"toggle_content invers-color \"  itemprop=\"text\"   ><ul>\n<li>Il est important d\u2019effectuer une veille sur son secteur d\u2019activit\u00e9, sur ses concurrents, sur les nouveaux outils disponibles pour le commerce de d\u00e9tail, afin de consolider ou maintenir \u00e0 jour ses connaissances et comp\u00e9tences.<\/li>\n<li>Des outils tels que Google Alerts ou bien Mention peuvent faciliter grandement le travail de veille concurrentielle et technologique.<\/li>\n<li>Il est important de consulter r\u00e9guli\u00e8rement les avis positifs ou n\u00e9gatifs post\u00e9s sur son commerce, et d\u2019y r\u00e9pondre si besoin de mani\u00e8re argument\u00e9e et constructive.<\/li>\n<\/ul>\n            <\/div>        <\/div>    <\/div><\/section>\n<section class=\"av_toggle_section\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\"  >    <div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Tout} \"  >        <p data-fake-id=\"#toggle-id-10\" class=\"toggler \"  itemprop=\"headline\"    role=\"tab\" tabindex=\"0\" aria-controls=\"toggle-id-10-container\">Adopter une approche \u00abmobile first\u00bb<span class=\"toggle_icon\" >        <span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p>        <div id=\"toggle-id-10-container\" class=\"toggle_wrap \"  >            <div class=\"toggle_content invers-color \"  itemprop=\"text\"   ><ul>\n<li>Les internautes se connectent en majorit\u00e9 via leur smartphone pour chercher des informations sur les commerces et consulter les avis clients.<\/li>\n<li>Le mobile permet aux clients et prospects de rechercher des informations avant, pendant et apr\u00e8s l\u2019acte d\u2019achat.<\/li>\n<li>Le site web ou le site de vente en ligne doit obligatoirement \u00eatre responsive (c\u2019est \u00e0 dire s\u2019adapter aux diff\u00e9rents formats d\u2019\u00e9crans afin de faciliter la lecture pour l\u2019internaute) afin de s\u2019adapter au mieux aux nouveaux modes de consultation des internautes.<\/li>\n<li>Le mobile peut \u00eatre un outil tr\u00e8s int\u00e9ressant pour le commer\u00e7ant afin d\u2019interagir avec ses clients\u00a0et de communiquer avec eux\u00a0: rappel par SMS d\u2019un RDV ou information sur la disponibilit\u00e9 d\u2019un produit, publicit\u00e9s g\u00e9olocalis\u00e9es via Google Ads etc.<\/li>\n<\/ul>\n            <\/div>        <\/div>    <\/div><\/section>\n<section class=\"av_toggle_section\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\"  >    <div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Tout} \"  >        <p data-fake-id=\"#toggle-id-11\" class=\"toggler \"  itemprop=\"headline\"    role=\"tab\" tabindex=\"0\" aria-controls=\"toggle-id-11-container\">Avoir une approche crosscanal pour son commerce<span class=\"toggle_icon\" >        <span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p>        <div id=\"toggle-id-11-container\" class=\"toggle_wrap \"  >            <div class=\"toggle_content invers-color \"  itemprop=\"text\"   ><ul>\n<li>La cr\u00e9ation d\u2019un site web ou d\u2019une boutique en ligne permet de g\u00e9n\u00e9rer des ventes suppl\u00e9mentaires en ligne, mais \u00e9galement de communiquer sur l\u2019existence de son point de vente physique.<\/li>\n<li>La pr\u00e9sence en ligne doit servir \u00e0 cr\u00e9er du trafic en magasin et \u00e0 faire d\u00e9couvrir le canal de distribution physique aux internautes.<\/li>\n<li>La strat\u00e9gie des commerces de d\u00e9tail se doit d\u2019\u00eatre \u00ab\u00a0phygitale\u00a0\u00bb, c\u2019est-\u00e0-dire allier pr\u00e9sence physique et pr\u00e9sence dans le monde digital.<\/li>\n<li>Cette approche doit permettre au commer\u00e7ant de mieux conna\u00eetre les comportements de consommation des acheteurs en ligne et des clients offline, leurs besoins, leurs habitudes et leurs d\u00e9sirs pouvant \u00eatre diff\u00e9rents.<\/li>\n<li>Des strat\u00e9gies Click &amp; Collect (Vente en ligne + retrait en magasin) peuvent \u00eatre mises en place afin d\u2019inciter les clients \u00e0 venir d\u00e9couvrir le point de vente physique.<\/li>\n<\/ul>\n            <\/div>        <\/div>    <\/div><\/section>\n<section class=\"av_toggle_section\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\"  >    <div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Tout} \"  >        <p data-fake-id=\"#toggle-id-12\" class=\"toggler \"  itemprop=\"headline\"    role=\"tab\" tabindex=\"0\" aria-controls=\"toggle-id-12-container\">S\u00e9curiser les \u00e9quipements et outils num\u00e9riques, respecter le RGPD<span class=\"toggle_icon\" >        <span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p>        <div id=\"toggle-id-12-container\" class=\"toggle_wrap \"  >            <div class=\"toggle_content invers-color \"  itemprop=\"text\"   ><ul>\n<li>Il est indispensable de prot\u00e9ger num\u00e9riquement ses donn\u00e9es et ses informations, le fichier clients notamment.<\/li>\n<li>La conf\u00e9d\u00e9ration des petites et moyennes entreprises (CPME) et l\u2019Agence nationale de la s\u00e9curit\u00e9 des syst\u00e8mes d\u2019information (ANSSI) ont propos\u00e9 une liste de bonnes pratiques \u00e0 suivre\u00a0:\n<ul>\n<li>Choisir ses mots de passe ;<\/li>\n<li>Mettre \u00e0 jour r\u00e9guli\u00e8rement ses logiciels ;<\/li>\n<li>Bien conna\u00eetre ses utilisateurs et ses prestataires ;<\/li>\n<li>Effectuer des sauvegardes r\u00e9guli\u00e8res ;<\/li>\n<li>S\u00e9curiser l\u2019acc\u00e8s Wi-Fi de son entreprise ;<\/li>\n<li>\u00catre aussi prudent avec son smartphone ou sa tablette qu\u2019avec son ordinateur ;<\/li>\n<li>Prot\u00e9ger ses donn\u00e9es lors de ses d\u00e9placements ;<\/li>\n<li>\u00catre prudent lors de l\u2019utilisation de sa messagerie ;<\/li>\n<li>T\u00e9l\u00e9charger ses programmes ;<\/li>\n<li>\u00catre vigilant lors d\u2019un paiement sur Internet ;<\/li>\n<li>S\u00e9parer les usages personnels des usages professionnels ;<\/li>\n<li>Prendre soin de ses informations personnelles, professionnelles et de son identit\u00e9 num\u00e9rique.<\/li>\n<\/ul>\n<\/li>\n<li><a href=\"https:\/\/www.cnil.fr\/sites\/default\/files\/atoms\/files\/bpi-cnil-rgpd_guide-tpe-pme.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Un guide r\u00e9dig\u00e9 par la CNIL et la BPI fournit de tr\u00e8s nombreuses informations pertinentes pour les TPE et PME<\/a><\/li>\n<\/ul>\n            <\/div>        <\/div>    <\/div><\/section>\n<section class=\"av_toggle_section\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\"  >    <div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Tout} \"  >        <p data-fake-id=\"#toggle-id-13\" class=\"toggler \"  itemprop=\"headline\"    role=\"tab\" tabindex=\"0\" aria-controls=\"toggle-id-13-container\">Impliquer un ou plusieurs membres de son \u00e9quipe dans la d\u00e9marche de transformation digitale du commerce, ou bien une personne ext\u00e9rieure qui agira en \u00ab facilitateur \u00bb<span class=\"toggle_icon\" >        <span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p>        <div id=\"toggle-id-13-container\" class=\"toggle_wrap \"  >            <div class=\"toggle_content invers-color \"  itemprop=\"text\"   ><ul>\n<li>Il peut \u00eatre int\u00e9ressant de mobiliser plus particuli\u00e8rement une personne pouvant \u00eatre moteur dans la transformation digitale du commerce.<\/li>\n<li>Cette personne peut \u00eatre le dirigeant d\u2019entreprise, un salari\u00e9 particuli\u00e8rement \u00e0 l\u2019aise avec les outils digitaux, ou bien encore une personne ext\u00e9rieure (un prestataire, un consultant, une personne travaillant pour une Chambre de Commerce, une Chambre des M\u00e9tiers ou une Association de commer\u00e7ants).<\/li>\n<\/ul>\n            <\/div>        <\/div>    <\/div><\/section>\n<section class=\"av_toggle_section\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\"  >    <div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Tout} \"  >        <p data-fake-id=\"#toggle-id-14\" class=\"toggler \"  itemprop=\"headline\"    role=\"tab\" tabindex=\"0\" aria-controls=\"toggle-id-14-container\">Profiter des actions collectives d\u00e9j\u00e0 mises en place<span class=\"toggle_icon\" >        <span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p>        <div id=\"toggle-id-14-container\" class=\"toggle_wrap \"  >            <div class=\"toggle_content invers-color \"  itemprop=\"text\"   ><ul>\n<li>Il est probable que dans votre ville, dans votre d\u00e9partement, dans votre R\u00e9gion, dans votre Chambre de Commerce et d\u2019Industrie, dans votre Chambre des M\u00e9tiers, au sein d\u2019associations ou de f\u00e9d\u00e9rations de commer\u00e7ants, des actions ont d\u2019ores et d\u00e9j\u00e0 \u00e9t\u00e9 mises en place.<\/li>\n<li>Des exp\u00e9riences, positives ou n\u00e9gatives, ont d\u00e9j\u00e0 \u00e9t\u00e9 men\u00e9es. Le retour d\u2019exp\u00e9rience potentiel de la part d\u2019autres commer\u00e7ants est extr\u00eamement important et enrichissant\u00a0!<\/li>\n<\/ul>\n            <\/div>        <\/div>    <\/div><\/section>\n<section class=\"av_toggle_section\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\"  >    <div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Tout} \"  >        <p data-fake-id=\"#toggle-id-15\" class=\"toggler \"  itemprop=\"headline\"    role=\"tab\" tabindex=\"0\" aria-controls=\"toggle-id-15-container\">Se former en ligne ou en pr\u00e9sentiel et se faire accompagner par des <span class=\"toggle_icon\" >        <span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p>        <div id=\"toggle-id-15-container\" class=\"toggle_wrap \"  >            <div class=\"toggle_content invers-color \"  itemprop=\"text\"   ><ul>\n<li>Participer \u00e0 des formations, en pr\u00e9sentiel ou en ligne.<\/li>\n<li>Participer \u00e0 des conf\u00e9rences.<\/li>\n<li>S\u2019inscrire \u00e0 des webinaires<\/li>\n<li>Se faire accompagner et aider par les Chambres de Commerce et d\u2019Industrie, les Chambres des M\u00e9tiers, les associations ou f\u00e9d\u00e9rations de commer\u00e7ants.<\/li>\n<li>Certes, le plus souvent, les formations ont un co\u00fbt, de m\u00eame qu\u2019un accompagnement par un sp\u00e9cialiste\/consultant, mais le retour sur investissement est souvent au rendez-vous\u00a0!<\/li>\n<\/ul>\n            <\/div>        <\/div>    <\/div><\/section>\n<\/div><\/div>\n<div class=\"flex_column av_one_full  flex_column_div av-zero-column-padding first  avia-builder-el-11  el_after_av_one_half  el_before_av_toggle_container  column-top-margin\" style='border-radius:0px; '><p><div   class='hr hr-default   avia-builder-el-12  el_before_av_heading  avia-builder-el-first '><span class='hr-inner ' ><span class='hr-inner-style'><\/span><\/span><\/div><br \/>\n<div  style='padding-bottom:10px; color:#003399;' class='av-special-heading av-special-heading-h1 custom-color-heading blockquote modern-quote  avia-builder-el-13  el_after_av_hr  el_before_av_textblock  '><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >OUTILS<\/h1><div class='special-heading-border'><div class='special-heading-inner-border' style='border-color:#003399'><\/div><\/div><\/div><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '   itemprop=\"text\" ><p style=\"text-align: left;\"><strong>Les 30 outils technologiques d\u00e9di\u00e9s au commerce de d\u00e9tail ou pouvant \u00eatre transpos\u00e9s au commerce de d\u00e9tail<\/strong><\/p>\n<\/div><\/section><\/p><\/div>\n<div  class=\"togglecontainer  av-minimal-toggle toggle_close_all  avia-builder-el-15  el_after_av_one_full  avia-builder-el-last \" >\n<section class=\"av_toggle_section\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\"  >    <div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Tout} \"  >        <p data-fake-id=\"#toggle-id-16\" class=\"toggler \"  itemprop=\"headline\"    role=\"tab\" tabindex=\"0\" aria-controls=\"toggle-id-16-container\">Outils de cr\u00e9ation de sites web<span class=\"toggle_icon\" >        <span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p>        <div id=\"toggle-id-16-container\" class=\"toggle_wrap \"  >            <div class=\"toggle_content invers-color \"  itemprop=\"text\"   ><table>\n<tbody>\n<tr>\n<td style=\"vertical-align: middle;\"><a href=\"https:\/\/fr.wordpress.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong><img decoding=\"async\" class=\"alignnone wp-image-4364 size-full\" src=\"https:\/\/interreg-core.eu\/wp-content\/uploads\/2020\/07\/wp.png\" alt=\"\" width=\"135\" height=\"31\" \/><\/strong><\/a><\/td>\n<td style=\"vertical-align: middle;\">Logiciel open source permettant de cr\u00e9er facilement un site web, un site e-commerce, un blog ou une application.<\/td>\n<\/tr>\n<tr>\n<td style=\"vertical-align: middle;\"><a href=\"https:\/\/fr.squarespace.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong><img decoding=\"async\" class=\"alignnone wp-image-4360 size-full\" src=\"https:\/\/interreg-core.eu\/wp-content\/uploads\/2020\/07\/squarespace.png\" alt=\"\" width=\"217\" height=\"31\" \/><\/strong><\/a><\/td>\n<td style=\"vertical-align: middle;\">Plateforme de cr\u00e9ation et d&rsquo;h\u00e9bergement de sites web.<\/td>\n<\/tr>\n<tr>\n<td style=\"vertical-align: middle;\"><a href=\"https:\/\/fr.strikingly.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong><img decoding=\"async\" class=\"alignnone size-full wp-image-4348\" src=\"https:\/\/interreg-core.eu\/wp-content\/uploads\/2020\/07\/strikingly.png\" alt=\"\" width=\"132\" height=\"31\" \/><\/strong><\/a><\/td>\n<td style=\"vertical-align: middle;\">Editeur de sites web et de sites e-commerce. Aucune comp\u00e9tence en design ou code n&rsquo;est requise.<\/td>\n<\/tr>\n<tr>\n<td style=\"vertical-align: middle;\"><a href=\"https:\/\/fr.wix.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong><img decoding=\"async\" class=\"alignnone size-full wp-image-4343\" src=\"https:\/\/interreg-core.eu\/wp-content\/uploads\/2020\/07\/wix.png\" alt=\"\" width=\"72\" height=\"31\" \/> <\/strong><\/a><\/td>\n<td style=\"vertical-align: middle;\">Plateforme de cr\u00e9ation de sites web en HTML5.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n            <\/div>        <\/div>    <\/div><\/section>\n<section class=\"av_toggle_section\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\"  >    <div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Tout} \"  >        <p data-fake-id=\"#toggle-id-17\" class=\"toggler \"  itemprop=\"headline\"    role=\"tab\" tabindex=\"0\" aria-controls=\"toggle-id-17-container\">Outils Marketplace<span class=\"toggle_icon\" >        <span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p>        <div id=\"toggle-id-17-container\" class=\"toggle_wrap \"  >            <div class=\"toggle_content invers-color \"  itemprop=\"text\"   ><table>\n<tbody>\n<tr>\n<td style=\"vertical-align: middle;\"><a href=\"http:\/\/www.amazon.fr\" target=\"_blank\" rel=\"noopener noreferrer\"><strong><img decoding=\"async\" class=\"alignnone wp-image-4394 size-full\" src=\"https:\/\/interreg-core.eu\/wp-content\/uploads\/2020\/08\/amazon.png\" alt=\"\" width=\"132\" height=\"31\" \/><\/strong><\/a><\/td>\n<td style=\"vertical-align: middle;\">Marketplace du site e-commerce Amazon, permettant de vendre ses produits en ligne 24h\/24h et 7 jours sur 7.<\/td>\n<\/tr>\n<tr>\n<td style=\"vertical-align: middle;\"><a href=\"https:\/\/toulouseboutiques.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong><img decoding=\"async\" class=\"alignnone wp-image-4399 size-full\" src=\"https:\/\/interreg-core.eu\/wp-content\/uploads\/2020\/08\/toulouse-boutiques.jpg\" alt=\"\" width=\"153\" height=\"31\" \/><\/strong><\/a><\/td>\n<td style=\"vertical-align: middle;\">Boutique en ligne pour les commerces de proximit\u00e9.<\/p>\n<p>Marketplace qui permet de localiser, r\u00e9server ou acheter en ligne des produits disponibles dans les magasins de Toulouse.<\/td>\n<\/tr>\n<tr>\n<td style=\"vertical-align: middle;\"><a href=\"https:\/\/www.petitscommerces.fr\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong><img decoding=\"async\" class=\"alignnone wp-image-4403 size-full\" src=\"https:\/\/interreg-core.eu\/wp-content\/uploads\/2020\/08\/petits-comerces.png\" alt=\"\" width=\"130\" height=\"31\" \/><\/strong><\/a><\/td>\n<td style=\"vertical-align: middle;\">Plateforme r\u00e9serv\u00e9e aux commerces de proximit\u00e9 ind\u00e9pendants.<\/td>\n<\/tr>\n<tr>\n<td style=\"vertical-align: middle;\"><a href=\"http:\/\/www.o-toulouse.fr\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong><img decoding=\"async\" class=\"alignnone wp-image-4515 size-full\" src=\"https:\/\/interreg-core.eu\/wp-content\/uploads\/2020\/08\/o-toulouse.jpg\" alt=\"\" width=\"193\" height=\"39\" \/><\/strong><\/a><\/td>\n<td style=\"vertical-align: middle;\">O Toulouse est une application collaborative pr\u00e9sent\u00e9e sous la forme d\u2019un city guide. L\u2019application r\u00e9pertorie les commerces, lieux d\u2019int\u00e9r\u00eats et services pratiques pr\u00e9sents \u00e0 Toulouse (tels que parking, distributeurs de billets, v\u00e9lo Toulouse, toilettes, wifi\u2026). Les recherches peuvent \u00eatre effectu\u00e9es par th\u00e9matique\/activit\u00e9, par quartier ou encore par g\u00e9olocalisation. Vitrine num\u00e9rique pour les commerces de centre-ville.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n            <\/div>        <\/div>    <\/div><\/section>\n<section class=\"av_toggle_section\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\"  >    <div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Tout} \"  >        <p data-fake-id=\"#toggle-id-18\" class=\"toggler \"  itemprop=\"headline\"    role=\"tab\" tabindex=\"0\" aria-controls=\"toggle-id-18-container\">Outils e-commerce<span class=\"toggle_icon\" >        <span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p>        <div id=\"toggle-id-18-container\" class=\"toggle_wrap \"  >            <div class=\"toggle_content invers-color \"  itemprop=\"text\"   ><table>\n<tbody>\n<tr>\n<td style=\"vertical-align: middle;\"><a href=\"https:\/\/woocommerce.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong><img decoding=\"async\" class=\"alignnone wp-image-4415 size-full\" src=\"https:\/\/interreg-core.eu\/wp-content\/uploads\/2020\/08\/woocommerce-logo-e1596705471777.png\" alt=\"Woocommerce\" width=\"106\" height=\"31\" \/><\/strong><\/a><\/td>\n<td style=\"vertical-align: middle;\">WooCommerce est une extension open source pour WordPress permettant de cr\u00e9er une boutique en ligne.<\/td>\n<\/tr>\n<tr>\n<td style=\"vertical-align: middle;\"><a href=\"http:\/\/www.shopify.fr\" target=\"_blank\" rel=\"noopener noreferrer\"><strong><img decoding=\"async\" class=\"alignnone wp-image-4419 size-full\" src=\"https:\/\/interreg-core.eu\/wp-content\/uploads\/2020\/08\/shopify-e1596705489716.jpg\" alt=\"Shopify\" width=\"106\" height=\"31\" \/><\/strong><\/a><\/td>\n<td style=\"vertical-align: middle;\">Plateforme de commerce en ligne bas\u00e9 sur un fonctionnement en mode SaaS<\/td>\n<\/tr>\n<tr>\n<td style=\"vertical-align: middle;\"><a href=\"http:\/\/www.prestashop.com\/fr\" target=\"_blank\" rel=\"noopener noreferrer\"><strong><img decoding=\"async\" class=\"alignnone wp-image-4423 size-full\" src=\"https:\/\/interreg-core.eu\/wp-content\/uploads\/2020\/08\/prestashop-e1596705504547.png\" alt=\"Prestashop\" width=\"189\" height=\"31\" \/><\/strong><\/a><\/td>\n<td style=\"vertical-align: middle;\">PrestaShop est une application Web open source permettant de cr\u00e9er un site e-commerce.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n            <\/div>        <\/div>    <\/div><\/section>\n<section class=\"av_toggle_section\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\"  >    <div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Tout} \"  >        <p data-fake-id=\"#toggle-id-19\" class=\"toggler \"  itemprop=\"headline\"    role=\"tab\" tabindex=\"0\" aria-controls=\"toggle-id-19-container\">Outils de gestion de contenu sur les r\u00e9seaux sociaux<span class=\"toggle_icon\" >        <span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p>        <div id=\"toggle-id-19-container\" class=\"toggle_wrap \"  >            <div class=\"toggle_content invers-color \"  itemprop=\"text\"   ><table>\n<tbody>\n<tr>\n<td style=\"vertical-align: middle;\"><a href=\"http:\/\/www.agorapulse.com\/fr\" target=\"_blank\" rel=\"noopener noreferrer\"><strong><img decoding=\"async\" class=\"alignnone size-full wp-image-4430\" src=\"https:\/\/interreg-core.eu\/wp-content\/uploads\/2020\/08\/agorapulse.jpg\" alt=\"Agorapulse\" width=\"140\" height=\"31\" \/><\/strong><\/a><\/td>\n<td style=\"vertical-align: middle;\">Outil de gestion des publications sur les r\u00e9seaux sociaux.<\/p>\n<p>Facebook, Twitter, LinkedIn, Instagram, et Pinterest sont pris en charge.<\/td>\n<\/tr>\n<tr>\n<td style=\"vertical-align: middle;\"><a href=\"http:\/\/www.buffer.com\" target=\"_blank\" rel=\"noopener noreferrer\"><strong><img decoding=\"async\" class=\"alignnone size-full wp-image-4435\" src=\"https:\/\/interreg-core.eu\/wp-content\/uploads\/2020\/08\/buffer.jpg\" alt=\"Buffer\" width=\"115\" height=\"31\" \/><\/strong><\/a><\/td>\n<td style=\"vertical-align: middle;\">Buffer est un logiciel en ligne pour la gestion des m\u00e9dias sociaux \u00e0 destination des entreprises en croissance.\u00a0 Facebook, Twitter, LinkedIn, Instagram, et Pinterest sont pris en charge.<\/td>\n<\/tr>\n<tr>\n<td style=\"vertical-align: middle;\"><a href=\"http:\/\/www.hootsuite.com\/fr\" target=\"_blank\" rel=\"noopener noreferrer\"><strong><img decoding=\"async\" class=\"alignnone size-full wp-image-4439\" src=\"https:\/\/interreg-core.eu\/wp-content\/uploads\/2020\/08\/hootsuite.jpg\" alt=\"Hootsuite\" width=\"139\" height=\"31\" \/><\/strong><\/a><\/td>\n<td style=\"vertical-align: middle;\">Outil de gestion des publications sur les r\u00e9seaux sociaux (plus de 20 r\u00e9seaux sociaux disponibles).<\/td>\n<\/tr>\n<tr>\n<td style=\"vertical-align: middle;\"><a href=\"https:\/\/blogsterapp.com\/en\" target=\"_blank\" rel=\"noopener noreferrer\"><strong><img decoding=\"async\" class=\"alignnone size-full wp-image-4443\" src=\"https:\/\/interreg-core.eu\/wp-content\/uploads\/2020\/08\/blogsterapp.png\" alt=\"blogsterapp\" width=\"152\" height=\"31\" \/><\/strong><\/a><\/td>\n<td style=\"vertical-align: middle;\">Blogsterapp est une plateforme permettant de g\u00e9rer ses r\u00e9seaux sociaux.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n            <\/div>        <\/div>    <\/div><\/section>\n<section class=\"av_toggle_section\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\"  >    <div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Tout} \"  >        <p data-fake-id=\"#toggle-id-20\" class=\"toggler \"  itemprop=\"headline\"    role=\"tab\" tabindex=\"0\" aria-controls=\"toggle-id-20-container\">Outils ERP<span class=\"toggle_icon\" >        <span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p>        <div id=\"toggle-id-20-container\" class=\"toggle_wrap \"  >            <div class=\"toggle_content invers-color \"  itemprop=\"text\"   ><table>\n<tbody>\n<tr>\n<td style=\"vertical-align: middle;\"><a href=\"http:\/\/teruel.erpasociaciones.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong><img decoding=\"async\" class=\"alignnone size-full wp-image-4448\" src=\"https:\/\/interreg-core.eu\/wp-content\/uploads\/2020\/08\/teruel.png\" alt=\"erp-Teruel\" width=\"101\" height=\"31\" \/><\/strong><\/a><\/td>\n<td style=\"vertical-align: middle;\">ERP d\u00e9velopp\u00e9 par tois g\u00e9rants d\u2019associations de commer\u00e7ants afin d\u2019optimiser les relations entre les commerces de d\u00e9tail et l\u2019association.<\/td>\n<\/tr>\n<tr>\n<td style=\"vertical-align: middle;\"><a href=\"http:\/\/www.holded.com\/fr\" target=\"_blank\" rel=\"noopener noreferrer\"><strong><img decoding=\"async\" class=\"alignnone size-full wp-image-4452\" src=\"https:\/\/interreg-core.eu\/wp-content\/uploads\/2020\/08\/holder.png\" alt=\"Holder\" width=\"159\" height=\"31\" \/><\/strong><\/a><\/td>\n<td style=\"vertical-align: middle;\">ERP permettant la gestion des ventes, des finances, des op\u00e9rations et des ressources humaines dans une seule plateforme.<\/td>\n<\/tr>\n<tr>\n<td style=\"vertical-align: middle;\"><a href=\"http:\/\/www.clickgest.com\" target=\"_blank\" rel=\"noopener noreferrer\"><strong><img decoding=\"async\" class=\"alignnone size-full wp-image-4456\" src=\"https:\/\/interreg-core.eu\/wp-content\/uploads\/2020\/08\/clickgest.png\" alt=\"Clickgest\" width=\"106\" height=\"31\" \/><\/strong><\/a><\/td>\n<td style=\"vertical-align: middle;\">ERP proposant une plateforme cloud, sp\u00e9cialis\u00e9 dans les petites et moyennes entreprises.<\/td>\n<\/tr>\n<tr>\n<td style=\"vertical-align: middle;\"><a href=\"https:\/\/www.glop.es\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong><img decoding=\"async\" class=\"alignnone size-full wp-image-4460\" src=\"https:\/\/interreg-core.eu\/wp-content\/uploads\/2020\/08\/glop.png\" alt=\"Glop\" width=\"106\" height=\"31\" \/><\/strong><\/a><\/td>\n<td style=\"vertical-align: middle;\">Outil \u00e0 destination des commer\u00e7ants permettant de g\u00e9rer les achats, les ventes et les stocks.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n            <\/div>        <\/div>    <\/div><\/section>\n<section class=\"av_toggle_section\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\"  >    <div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Tout} \"  >        <p data-fake-id=\"#toggle-id-21\" class=\"toggler \"  itemprop=\"headline\"    role=\"tab\" tabindex=\"0\" aria-controls=\"toggle-id-21-container\">Outils emailing<span class=\"toggle_icon\" >        <span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p>        <div id=\"toggle-id-21-container\" class=\"toggle_wrap \"  >            <div class=\"toggle_content invers-color \"  itemprop=\"text\"   ><table>\n<tbody>\n<tr>\n<td style=\"vertical-align: middle;\"><a href=\"http:\/\/www.mailchimp.com\" target=\"_blank\" rel=\"noopener noreferrer\"><strong><img decoding=\"async\" class=\"alignnone size-full wp-image-4465\" src=\"https:\/\/interreg-core.eu\/wp-content\/uploads\/2020\/08\/mailchimp.png\" alt=\"Mailchimp\" width=\"112\" height=\"31\" \/><\/strong><\/a><\/td>\n<td style=\"vertical-align: middle;\">Mailchimp est une plate-forme de marketing automation et d\u2019emailing.<\/td>\n<\/tr>\n<tr>\n<td style=\"vertical-align: middle;\"><a href=\"https:\/\/fr.sendinblue.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong><img decoding=\"async\" class=\"alignnone size-full wp-image-4469\" src=\"https:\/\/interreg-core.eu\/wp-content\/uploads\/2020\/08\/sendinblue.png\" alt=\"Sendinblue\" width=\"223\" height=\"31\" \/><\/strong><\/a><\/td>\n<td style=\"vertical-align: middle;\">Plateforme permettant de communiquer et prospecter via des campagnes email, SMS, landing pages, publicit\u00e9s Facebook et plus encore.<\/td>\n<\/tr>\n<tr>\n<td style=\"vertical-align: middle;\"><a href=\"https:\/\/fr.mailjet.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong><img decoding=\"async\" class=\"alignnone size-full wp-image-4473\" src=\"https:\/\/interreg-core.eu\/wp-content\/uploads\/2020\/08\/mailjet.png\" alt=\"Mailjet\" width=\"131\" height=\"38\" \/><\/strong><\/a><\/td>\n<td style=\"vertical-align: middle;\">Solution emailing tout-en-un pour cr\u00e9er et envoyer vos emails marketing et transactionnels, newsletters et SMS.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n            <\/div>        <\/div>    <\/div><\/section>\n<section class=\"av_toggle_section\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\"  >    <div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Tout} \"  >        <p data-fake-id=\"#toggle-id-22\" class=\"toggler \"  itemprop=\"headline\"    role=\"tab\" tabindex=\"0\" aria-controls=\"toggle-id-22-container\">Outils CRM<span class=\"toggle_icon\" >        <span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p>        <div id=\"toggle-id-22-container\" class=\"toggle_wrap \"  >            <div class=\"toggle_content invers-color \"  itemprop=\"text\"   ><table>\n<tbody>\n<tr>\n<td style=\"vertical-align: middle;\"><a href=\"http:\/\/www.hubspot.fr\" target=\"_blank\" rel=\"noopener noreferrer\"><strong><img decoding=\"async\" class=\"alignnone wp-image-4478 size-full\" src=\"https:\/\/interreg-core.eu\/wp-content\/uploads\/2020\/08\/hubspot.jpg\" alt=\"HubSpot\" width=\"108\" height=\"31\" \/><\/strong><\/a><\/td>\n<td style=\"vertical-align: middle;\">Plateforme r\u00e9unissant des logiciels de marketing, de vente et de service clients associ\u00e9s \u00e0 un CRM gratuit.<\/td>\n<\/tr>\n<tr>\n<td style=\"vertical-align: middle;\"><a href=\"http:\/\/www.pipedrive.com\/fr\" target=\"_blank\" rel=\"noopener noreferrer\"><strong><img decoding=\"async\" class=\"alignnone wp-image-4482 size-full\" src=\"https:\/\/interreg-core.eu\/wp-content\/uploads\/2020\/08\/pipedrive.jpg\" alt=\"Pipedrive\" width=\"141\" height=\"31\" \/><\/strong><\/a><\/td>\n<td style=\"vertical-align: middle;\">Pipedrive est un logiciel de gestion de la relation client et de communication.<\/td>\n<\/tr>\n<tr>\n<td style=\"vertical-align: middle;\"><a href=\"https:\/\/go.sellsy.com\/fr\" target=\"_blank\" rel=\"noopener noreferrer\"><strong><img decoding=\"async\" class=\"alignnone size-full wp-image-4486\" src=\"https:\/\/interreg-core.eu\/wp-content\/uploads\/2020\/08\/sellsy.jpg\" alt=\"Sellsy\" width=\"172\" height=\"31\" \/><\/strong><\/a><\/td>\n<td style=\"vertical-align: middle;\">Sellsy est une solution fran\u00e7aise de gestion d&rsquo;entreprise. CRM, facturation, comptabilit\u00e9 et support sont int\u00e9gr\u00e9s sur une m\u00eame interface.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n            <\/div>        <\/div>    <\/div><\/section>\n<section class=\"av_toggle_section\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\"  >    <div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Tout} \"  >        <p data-fake-id=\"#toggle-id-23\" class=\"toggler \"  itemprop=\"headline\"    role=\"tab\" tabindex=\"0\" aria-controls=\"toggle-id-23-container\">Outils de veille<span class=\"toggle_icon\" >        <span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p>        <div id=\"toggle-id-23-container\" class=\"toggle_wrap \"  >            <div class=\"toggle_content invers-color \"  itemprop=\"text\"   ><table>\n<tbody>\n<tr>\n<td style=\"vertical-align: middle;\"><a href=\"https:\/\/mention.com\/fr\" target=\"_blank\" rel=\"noopener noreferrer\"><strong><img decoding=\"async\" class=\"alignnone size-full wp-image-4491\" src=\"https:\/\/interreg-core.eu\/wp-content\/uploads\/2020\/08\/mention.png\" alt=\"Mention\" width=\"157\" height=\"31\" \/><\/strong><\/a><\/td>\n<td style=\"vertical-align: middle;\">Mention est un outil de surveillance des m\u00e9dias sociaux et du Web, fournissant des alertes en temps r\u00e9el par mot-cl\u00e9 et permettant aux utilisateurs de surveiller des millions de sources en temps r\u00e9el et dans 42 langues.<\/td>\n<\/tr>\n<tr>\n<td style=\"vertical-align: middle;\"><a href=\"http:\/\/www.google.fr\/alerts\" target=\"_blank\" rel=\"noopener noreferrer\"><strong><img decoding=\"async\" class=\"alignnone size-full wp-image-4495\" src=\"https:\/\/interreg-core.eu\/wp-content\/uploads\/2020\/08\/google-alerts.jpg\" alt=\"\" width=\"114\" height=\"31\" \/><\/strong><\/a><\/td>\n<td style=\"vertical-align: middle;\">Service qui envoie un email ou une alerte lorsqu&rsquo;une nouvelle page web correspondant aux mots-cl\u00e9s que l&rsquo;on a choisi appara\u00eet dans les r\u00e9sultats Google.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n            <\/div>        <\/div>    <\/div><\/section>\n<section class=\"av_toggle_section\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\"  >    <div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Tout} \"  >        <p data-fake-id=\"#toggle-id-24\" class=\"toggler \"  itemprop=\"headline\"    role=\"tab\" tabindex=\"0\" aria-controls=\"toggle-id-24-container\">Autres outils <span class=\"toggle_icon\" >        <span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p>        <div id=\"toggle-id-24-container\" class=\"toggle_wrap \"  >            <div class=\"toggle_content invers-color \"  itemprop=\"text\"   ><table>\n<tbody>\n<tr>\n<td style=\"vertical-align: middle;\"><a href=\"http:\/\/www.tictek.es\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong><img decoding=\"async\" class=\"alignnone size-full wp-image-4500\" src=\"https:\/\/interreg-core.eu\/wp-content\/uploads\/2020\/08\/tictek.jpg\" alt=\"Tictek\" width=\"104\" height=\"31\" \/><\/strong><\/a><\/p>\n<p><a href=\"https:\/\/www.mangooid.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"alignnone size-full wp-image-4680\" src=\"https:\/\/interreg-core.eu\/wp-content\/uploads\/2020\/08\/mongooid.png\" alt=\"\" width=\"89\" height=\"31\" \/><\/a><\/td>\n<td style=\"vertical-align: middle;\">Solutions de digitalisation des tickets de caisse.<strong style=\"font-family: inherit;\">\u00a0<\/strong><\/td>\n<\/tr>\n<tr>\n<td style=\"vertical-align: middle;\"><a href=\"http:\/\/www.canva.com\/fr_fr\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong><img decoding=\"async\" class=\"alignnone size-full wp-image-4504\" src=\"https:\/\/interreg-core.eu\/wp-content\/uploads\/2020\/08\/canva.jpg\" alt=\"Canva\" width=\"77\" height=\"31\" \/><\/strong><\/a><\/td>\n<td style=\"vertical-align: middle;\">Canva est une plateforme de conception graphique qui permet aux utilisateurs de cr\u00e9er des images des graphiques, des pr\u00e9sentations, des affiches et d&rsquo;autres contenus visuels.<\/td>\n<\/tr>\n<tr>\n<td style=\"vertical-align: middle;\"><a href=\"https:\/\/fr.semrush.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong><img decoding=\"async\" class=\"alignnone size-medium wp-image-4510\" src=\"https:\/\/interreg-core.eu\/wp-content\/uploads\/2020\/08\/semrush-300x33.jpg\" alt=\"Semrush\" width=\"300\" height=\"33\" srcset=\"https:\/\/interreg-core.eu\/wp-content\/uploads\/2020\/08\/semrush-300x33.jpg 300w, https:\/\/interreg-core.eu\/wp-content\/uploads\/2020\/08\/semrush.jpg 529w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/strong><\/a><\/td>\n<td style=\"vertical-align: middle;\">SEMrush est un logiciel fournit des donn\u00e9es d&rsquo;analyse, concernant notamment le trafic des sites Internet, le montant du co\u00fbt par clic des mots cl\u00e9s Google Ads, l&rsquo;audit des sites, la recherche de sujets, la g\u00e9n\u00e9ration de leads et d&rsquo;autres donn\u00e9es li\u00e9es au r\u00e9f\u00e9rencement.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n            <\/div>        <\/div>    <\/div><\/section>\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-4615","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Bonnes pratiques et outils - Interreg | Core<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/interreg-core.eu\/fr\/bonnes-pratiques-et-outils\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" 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